HOUSE RULES
Real homeowners. Real service intent. No manufactured traffic.
These are the standards every approved affiliate agrees to before running traffic.
NOT ACCEPTED
Not Accepted
- ✕Fraudulent calls
- ✕Manufactured calls
- ✕Coached callers
- ✕AI-generated callers
- ✕Synthetic voice traffic
- ✕Callers with no genuine service intent
- ✕Deliberately misrouted calls
- ✕Deliberate wrong-number traffic
- ✕Equipment-only inquiries when not permitted
- ✕Parts-only inquiries when not permitted
- ✕Affiliates representing themselves as the contractor
- ✕Pretending to be the advertised service provider
- ✕Incentivized calls
- ✕Misrepresentative advertisements
- ✕Misleading pricing claims
- ✕Non-consented contact data
- ✕Unapproved SMS traffic
- ✕Undisclosed sub-affiliate traffic
- ✕Untrained sub-affiliates
- ✕Traffic that violates campaign-specific rules
GENERALLY ACCEPTED WITH CAMPAIGN APPROVAL
Generally Accepted With Campaign Approval
- ✓SEO and owned content
- ✓Paid search
- ✓Native advertising
- ✓Display advertising
- ✓Paid social
- ✓Opt-in email
- ✓Owned media properties
- ✓Approved call-intent landing pages
REQUIRES SPECIFIC WRITTEN APPROVAL
Requires Specific Written Approval
- ◆SMS
- ◆Push notifications
- ◆Brand bidding
- ◆Sub-affiliate traffic
- ◆Marketplace traffic
- ◆Call-center generated traffic
- ◆Transfers
- ◆Co-registration
- ◆Third-party data
- ◆Any traffic source not originally disclosed
AFFILIATE RESPONSIBILITIES
Affiliate Responsibilities
- ✓Know where your traffic originates
- ✓Disclose sub-affiliates
- ✓Review creatives before launch
- ✓Train anyone operating under your account
- ✓Monitor quality feedback
- ✓Stop problematic traffic immediately
- ✓Maintain valid consent records when applicable
- ✓Follow campaign-specific geographic and service rules
- ✓Respond promptly to compliance inquiries
ENFORCEMENT
Enforcement is proportionate but firm.
- ·Calls and leads may be reviewed.
- ·Traffic may be audited.
- ·Lower-severity first incidents may result in a warning or corrective-action request.
- ·Continued violations may pause campaigns.
- ·Serious violations may result in immediate suspension.
- ·Fraud may result in account termination.
- ·Paused or suspended accounts may be ineligible to reapply for at least 30 days.
- ·Payment treatment is governed by the applicable affiliate agreement and written campaign terms.